Diri

A new client has been added to our portfolio: Diri.

With Diri, a brand developed by Sana Food Industries, we collaborated on a project focused on innovation in the functional dairy sector. Diri was created to meet an increasingly concrete demand: dairy products that are not only tasty but also nutritionally strategic.

The range includes protein yogurts, cottage cheese, creams, and high-protein cheeses, developed to easily integrate into the daily routine of consumers attentive to health, sports, and general well-being. The brand's objective is clear: to offer practical, balanced foods suitable for a dynamic lifestyle, without compromising on quality and safety.

The project enhanced Diri's positioning as a modern, reliable brand focused on functional nutrition, consolidating its presence in the Saudi market and strengthening the perception of the group's innovation and production expertise.